In what areas does (YOUR COMPANY) perform exceptionally?
What important bids or proposals did (YOUR COMPANY) win this year? Why did (YOUR COMPANY) win them?
Which target markets or customer groups created the most sales? Which created the most profits?
What did (YOUR COMPANY) do best this year? What were (YOUR COMPANY) greatest triumphs?
Which customers or market segments grew the most? What caused this “success”?
What important bids or proposals did (YOUR COMPANY) lose this year? Why did (YOUR COMPANY) lose them?
Which target markets or customer groups created the least sales? Which created the least profits?
What were (YOUR COMPANY) greatest disappointments or failures?
Which customers or market segments achieved the least? What caused this “failure”?
Weaknesses with respect to: Target market needs, wants & consumption trends
What new customer wants can you meet?
What economic trends are benefiting? How can you take advantage of them?
What technological factors are creating opportunities for you? How can you profit from them?
What niches and opportunities have your competitors missed?
What alternatives does your ideal customer have to purchasing what you have to offer?
What major changes are taking place in the industry?
What are some things that “would never happen” in your industry? How can that become an opportunity for you?
Are there technological factors creating threats?
In what ways do your competitors threaten you?
What scares you most about the future of (YOUR COMPANY)?
Are major changes taking place in the industry?
Is the government increasing the burden of any previous regulations?