SWOT Analysis

Strengths Analysis

  • In what areas does (YOUR COMPANY) perform exceptionally?

  • What important bids or proposals did (YOUR COMPANY) win this year? Why did (YOUR COMPANY) win them?

  • Which target markets or customer groups created the most sales? Which created the most profits?

  • What did (YOUR COMPANY) do best this year? What were (YOUR COMPANY) greatest triumphs?

  • Which customers or market segments grew the most? What caused this “success”?

Weakness Analysis

  • What important bids or proposals did (YOUR COMPANY) lose this year? Why did (YOUR COMPANY) lose them?

  • Which target markets or customer groups created the least sales? Which created the least profits?

  • What were (YOUR COMPANY) greatest disappointments or failures?

  • Which customers or market segments achieved the least? What caused this “failure”?

  • Weaknesses with respect to: Target market needs, wants & consumption trends

Opportunities Analysis

  • What new customer wants can you meet?

  • What economic trends are benefiting? How can you take advantage of them?

  • What technological factors are creating opportunities for you? How can you profit from them?

  • What niches and opportunities have your competitors missed?

  • What alternatives does your ideal customer have to purchasing what you have to offer?

  • What major changes are taking place in the industry?

  • What are some things that “would never happen” in your industry? How can that become an opportunity for you?

Threats Analysis

  • Are there technological factors creating threats?

  • In what ways do your competitors threaten you?

  • What scares you most about the future of (YOUR COMPANY)?

  • Are major changes taking place in the industry?

  • Is the government increasing the burden of any previous regulations?

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